Business Casual Dress, or Business Casualty? 3 Business Casual Dress Tips

Once upon a time, dressing for the office was a reasonably straightforward affair. For the men it was a plain, dark colored suit with a white (or at least neutral) shirt and a subdued tie. For the women it was similar, tailored jacket, matching slacks or skirt and a plain blouse.

Then came “Business Casual Dress”! Great, all of a sudden we’re free from the straightjacket (no pun intended). Things are going to be way easier now. We can wear our weekend clothes and just not worry about office clothes – right? No, sorry, that’s very wrong.

Far from removing restrictions and complications, the business casual dress code has in reality imposed even more than we had before. Now we have to stand in front of our clothes racks each morning and ask ourselves: is this acceptable or not? It’s even worse on the dreaded “Casual Friday” – does almost anything go here or not? (the answer by the way is NO!).So, what is acceptable and what isn’t. Perhaps before going into any answers, it would be good to ask yourself another question, namely – What do I want my dress to say about me? Do I want to be seen as a leader, or potential leader; or do I want to be seen as someone “trendy” and “cool”? I’d strongly suggest if it’s the first answer then you follow these three tips:

  1. Keep a spare “smart”set of clothes handy in the office if at all possible. If an important client (or manager) makes an unexpected visit, make sure that YOU are the one who will represent your company in the most professional manner. Believe me this really will make a difference.
  2. Remember that quality is still king! It makes no difference if it’s casual dress, quality still shows. If you have a limited budget (who doesn’t) then invest in a small set of quality clothes, rather than several cheaper “trendy” outfits.Try and be one step up from your co-workers. Yes, I know it smacks of “sucking up”, but it will set you apart in a positive way, and that is what will get you noticed. Here’s a good idea, keep the jacket! A smart (even casual smart) jacket says many positive things about you.

Do you get the general theme here? Business casual dress is here to stay, at least for the time being. Try and use the trend to your advantage in a career sense, rather than using it as a means to project a “casual” attitude.

Casual Wear for Women

With a hectic schedule, the importance of casual has increased. When it comes to wear for women, designer stores are filled with all kinds of casual from jeans, shorts, capris, shorts to sweatshirts, tops and casual jackets. Brands are fine, but what matters most is how comfortable you feel in your outfit. wear doesn’t show casual attitude. Casual also works for women who are slightly confused about what to wear or when to wear or where to wear.

Casual is the answer for most of the questions coming to a feminine mind in terms of outerwear. Casual wear is something which adapts to your busy lifestyle. Designer merchandise is evolving with great pace, so women now days have a vast range of outfits and options to choose from. Many people feel sports wear is nothing but wear used while playing any kind of sports. This is correct to some extent. Sports wear like tracksuits look awesome and add to your persona.The importance of casual can be gauged by the fact that an average woman’s wardrobe has more of casual wear than mini skirts or any type of ritzy outerwear. With so much importance being given to dressing sense, there are many ideas which can be created for making different wear for women. Like men, even women have a different range of style and taste. Business casuals are also gaining popularity with a huge range of outfits available in markets.

Fashion accessories also look good with casual irrespective of the occasion. wear is not just restricted to trousers and jeans, rather women can try different styles to pull off balanced casual wear to suit her class. Just make sure you do not overdress while going for any type of wear. Casual attire looks good with heels and flats as well. Color combination depends on person to person but still choose something which will compliment your personality. The best part of wear is that irrespective of your height, body shape and size, there are hundreds of casual outfits for you.With so many brands, you are sure to be spoilt for choices in terms of casual wear. On the whole, you would just not like to repeat your clothes.

Why Facebook Is 2015 Not 2010: From Strictly Social to Business Casual

Facebook’s platform landscape is beginning to change from strictly social to business casual. A corporate website was once the most important digital presence a company could own, but the new trend could reduce it to second – a choice branding source. Why? Because websites are now being replaced by social platforms such as Facebook, where you can easily be discovered, the platform and unique URL are free, and you can promote your brand more effectively.

Current digital research shows that Facebook has benefited from this social trend. Facebook receives approximately 41 percent of all social networking traffic (with over 500 million members worldwide), and the number of people joining Facebook in the United States grew by 145 percent in 2009. Facebook now produces more search results than Google.

Some of the largest corporations in the world have a Page on Facebook, and by doing so, increase their brands’ awareness and audience engagement locally, nationally, and globally. For example, Barnes & Noble has recently developed over 600 Facebook “Pages” targeting niche markets in the United States. While this would seem overkill for some companies, it is a great engagement strategy for the large or small business because it is cost-effective (free); you can localize your message to specific niche audiences. The Facebook FHTML feature also provides you with the flexibility to design pages specific to your consumer and community. FHTML is easy to use, is browser-friendly, and has the search engine optimization of HTML.

Still not convinced that there is a shift away from corporate websites’ exclusive hold on a brand’s digital traffic? Then look at the following corporate web pages:Pepsi on Facebook

Disney Facebook Page

Porsche Facebook Page

And the Pages of these small businesses:

Plush Facebook Page

Musicians Toys Facebook Page

In the future, the corporate website will either give way to the social platform, or become a referral page for a deeper audience experience on a social media site. It’s a natural fit, because many of their customers are already on Facebook or LinkedIn, and a marketer’s goal is to engage the customer. Further evidence of this trend is smart phone sales; they have now surpassed computer sales. Most consumers who own a smart phone are using apps more than the “phone” itself.

For an example, take a look at the Volkswagen Facebook Page. VW no longer uses its website to interact with consumers, they engage and listen on Facebook.

Once you have created a Facebook company Page you can engage with your customers in several ways. If approximately one third to a half of your ad budget is wasted because poor performance, then hypertargeting is the method you need. What is hypertargeting? Hypertargeting allows you to become very specific in your approach to targeting who sees your advertisements. For example, relationship interests, location, gender, age, education, employment, relationship status, and interest keywords are all variables with which to test your demographic.

Because search advertising produces your advertisement at the moment a person is looking to make a specific purchase, it can be very effective. What about those hard-to-reach passive buyers? They can also be reached by social advertisements even though they are not looking for your product or service. Have you ever purchased something in a store even though you did not intend to buy it on the way in?

Finally, for those niche and newly introduced (unknown) products and services, and even for startup companies looking to break into a market, Facebook hypertargeting can be the best advertising approach. Unlike AdWords, hypertargeting taps into latent interests by passive consumers and decreases spending on ad impressions.

Your small business or startup can target geography, college, and interest, and hone its messages going forward.

Online social engagement “staying in the real time conversation” and traditional outreach methods are both currently important engagement strategies, and will be going into 2011. The space between digital and traditional community outreach is also fading, as companies such as Groupon and Yelp help to bridge the technology gap between digital and traditional outreach.

While understanding the rules of social online engagement is important, marketers should also embrace iterative feedback, because good listening is a precursor to good marketing. The demand for ongoing audience engagement and listening by brands will prompt the release of new social monitoring and analytics tools in 2011 and beyond.

Global engagement is going to be an important feature in your marketing campaigns going forward; many large companies such as Pepsi and Yahoo have already built or are in the process of creating global digital “centers of excellence.” So if you really want to get the most out of your digital marketing and PR practice, make sure you have your social engagement team armed with an experienced global digital strategist with real hands-on working knowledge for campaign localization purposes.Why is global marketing experience important for today’s digital strategy if you are not an international brand? For the following three reasons: 1) digital campaigns naturally connect with international audiences; 2) you can quickly increase your unique page views through PR and marketing campaigns; and 3) you can increase your company’s SEO strength through link-backs and other optimization strategies.

While eyeballs are not enough in today’s ROI-driven social media practice, the global strategist can also build an engagement strategy that is future-driven instead of shortsighted. They can also prevent or correct unwanted PR buzz through their understanding of foreign cultures even on a local basis.

Because social media engagement is an important basis of Google search ranking and optimization (SEO), your brand should be in the social game and you should learn to guide the conversion. This is demonstrated by the fact that 33% of top search results are consumer-generated by blogs, comments, links, and other digital processes.

Finally, many companies are actively using reward-based linking (a form of crowdsourcing) to expand a brand’s audience awareness. The typical rewards are coupons and other discounts to consumers. Reward-based linking requires the consumer to do more of the company’s marketing process, and is the result of consumer involvement and control over a brand. Consumers and brands know that there has been a shift in who controls the branding process: it is now in the hands of the consumer.